PLANNING
What to put in a Google Ads brief.
Start with the service, location and enquiry you actually want.
Read the guidePractical guides
A clearer view.
A better next step.
Plain-language notes to help you plan a campaign, review a page and understand your enquiry journey.
WEBSITES
A clearer landing page, from top to bottom.
Five questions to ask before you share your next page.
Read the guideMEASUREMENT
Clicks, enquiries and booked work are different.
Make your reports easier to understand by agreeing on the terms.
Read the guideEXPLORE THE NUMBERS
See how the
journey adds up.
Use your own assumptions to understand the relationship between visits, enquiries and bookings.
ILLUSTRATIVE CALCULATOR · NOT A FORECAST
20Illustrative enquiries
6Illustrative bookings
Visits × enquiry rate = enquiries. Enquiries × booking rate = bookings. Rounded values use the assumptions above; these are not expected results or business advice.